SEO Mistakes To Avoid When Using Shopify For Your Online Store

Shopify, an ecommerce store builder, has become increasingly popular due to its range of simple SEO tools, professional themes, and a drag-and-drop interface that allows anyone to use it. However, from experience, it has been noticed that while many businesses and entrepreneurs utilize the basic tools of Shopify, they often lack an initial understanding of SEO strategies and make common mistakes. This is where the importance of SEO for Shopify becomes apparent.

SEO is a vital aspect of any ecommerce store, not just those built on Shopify. The primary means of discovering products and making purchasing decisions is through search engines like Google. Thus, SEO on Shopify makes your ecommerce store and content more appealing and relevant to Google when potential customers make their search query.

The use of keywords and other techniques ensures that SEO improves your online store’s visibility on search engines, leading to more traffic and sales.

When looking at common SEO mistakes in Shopify, it’s not necessarily a case of things done wrong, but rather, things that haven’t been done. Six common pitfalls have been identified, which should be avoided.

1. Creating duplicate content is a major mistake as Google penalizes it in any form. Therefore, your Shopify content should be unique on every page. Tools are available to identify duplicate written content and duplicate URLs.

2. URL structure and hierarchy can negatively impact your SEO as Shopify produces a less-than-ideal default product URL structure that typically produces multiple URLs for each product based on its relationship with parent categories, etc. To address this, you should use canonical URL tags for your product collection pages to ensure that short URLs are used, and duplicate content is avoided.

3. A lack of backlinks and internal links affects your SEO campaign’s success regardless of the platform you’re using. A solid backlink structure includes links to external sites, internal links to your other content, and backlinks pointing to your site from reputable sources. Building a backlink profile boosts your credibility and visibility with Google. A solid internal link structure also helps crawlers access and understand your site easier for search engine rankings.

4. No SEO performance tracking is a common mistake made by many Shopify store owners. SEO requires constant attention and tinkering, and you have to track your performance to ensure that your investment and time are paying off. Several tracking tools are available on platforms like Google Analytics, Semrush, and Moz Pro that provide detailed analytics on things like search rankings, visibility, and keyword viability.

5. A lack of Alt tags and META content is surprising considering how simple on-page SEO is to implement. Image alt tags primarily serve as an accessibility tool for the visually impaired and describe the image for screen readers. However, you can also use them to add keywords. The META title and description tags show in Google search results and are one of the most important keyword locations on a page.

6. Limited keyword research forms the backbone of any SEO campaign, but businesses often neglect this aspect of SEO. Simply thinking of common search phrases customers might use on Google to generate keywords presents many issues and a lack of information. For example, you don’t know how competitive the keyword is or how much search volume it has. Using keyword research tools is vital for your Shopify SEO.


In conclusion, understanding and avoiding common SEO mistakes is crucial for any Shopify store owner to achieve visibility, traffic, and sales. By following the tips above, you can ensure that your ecommerce store performs well on search engines like Google and delivers the best results for your business.

Maintaining strong Shopify SEO is crucial, and it’s important to avoid certain errors to achieve this goal. Fortunately, correcting these mistakes is possible, as a simple alteration to a code, text or URL can yield a noticeable improvement. A recommended approach to identifying and fixing these SEO mistakes is to enlist the help of top Shopify SEO experts to conduct a comprehensive audit. This audit will not only highlight areas that require attention but will also provide valuable insights on your current strategies and their performance.

Some of the common errors that the audit may uncover include the absence of META tags and weak backlink profiles.

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