SEO for Chiropractors: How To Increase Visibility & Get More Chiropractic Patients
More and more these days people are realizing the need for and benefits of having regular chiropractic treatments. And with benefits such as:
- Minimizing migraines and headaches
- Pain relief such as knee pain
- improving posture & injury prevention
- Enhanced mobility & balance
- Greater Immunity to disease
- Increased sports performance
Who would blame them? Coupled with the fact that we are living longer and have an aging population it’s no wonder that chiropractors are in high demand.
in Brisbane alone where I live, the search term “Chiropractor Brisbane” gets searched on average over 1500 times per month. That’s 1500 potential patients in hunt mode looking for a Chiropractor in Brisbane to alleviate their pain and make them feel better.
If you are Chiropractor operating in another city such as Melbourne for example “Chiropractor Melbourne” gets roughly 900 searches per month.
Where ever your business is located and operating out of If you are a Chiropractor and you are not ranking on the first page of Google you are missing out on a boatload of clicks and potential customers. The worst part is that these customers are going directly to your competitors and making their businesses more money and not yours.
Why is SEO for Chiropractors important?
SEO or search engine optimization is an important tool for chiropractors to help maximize their online presence and drive more traffic to their website. What good is having a flashy website if no one can find it right?
SEO helps to fix this problem by increasing the visibility of a website in the organic search results, which can in turn help chiropractors reach their target audience more effectively.
SEO can also help improve the end user’s experience by making it a lot easier to find what they’re looking for on a chiropractor’s website by showing them relevant pieces of content or a particular page they are searching for. In short helps provide answers to a question or query that they may have.
The easier you can make the user or customers experience the more chance you have that they will choose you over one of your competitors.
if your website is clunky has a slow loading time, is not optimized for mobile devices, information is hidden or hard to find, the frustrated user will most likely click back to the search results, increasing what is called your bounce rate and going to one of the competitors.
Having a good content and SEO strategy will help create content that is optimized for both search engines and users in mind, ensuring that the right people are being reached with the right content.
SEO can also be used to target specific keywords and phrases related to chiropractic care that potential customers are likely to use when searching for chiropractic products or services.
Overall, SEO is an essential marketing strategy for any chiropractic clinic looking to maximize its online presence, drive more traffic to its website and get more client bookings.
As illustrated by the image above thanks to Brian Dean from Backlinko ranking on the first page of Google ensures that you have the best chance of getting your share of the clicks available. Clearly ranking in the first 3 spots is highly desirable.
So what should you do? What can you do to ensure you are getting your share of the clicks and customers? Well, keep reading because by the end of this article, you will understand exactly what you need to do to increase your search engine visibility, online presence and make it easier for potential customers and patients to find you.
CHIROPRACTOR SEO STRATEGY (THIS PART IS KEY)
Before you begin any SEO campaign it’s important to know what your strategy is. The same holds true for a chiropractic SEO strategy. Who is your target customer or avatar?
Are they male or female or both? What age group are you targeting? What questions does your target market ask on Google? What search terms do they use? Which keywords will you target? Short, medium or long tail or all 3?
How many backlinks will you require to rank on page 1 for your target keywords? What is your content strategy? Who are your competitors and how are you going to outrank them? Will digital PR or public relations play a role at all? Will you aim to get mentions in your national and local news websites?
Identify Keywords and Search Volumes
Understanding search volume is a crucial step in developing an effective SEO plan for chiropractors. Keywords do play a major role, so it’s important to find out which terms users are actually searching for, and how much competition there is for these keywords.
Are the keywords educational based for example “How many times should I see a Chiropractor?” Or are the keywords transactional based such as “Chiropractor Brisbane” or “best chiropractor Brisbane”.
Or it could very well be a combination of both informational and transactional. The Best Chiropractor SEO strategy will involve ranking your website and content for both uses all aimed at driving targeted traffic back to your website.
CHIROPRACTOR SEO ACTION PLAN
I will try and make this simple as I can for you and give you clear instructions to follow step by step…
LOCAL CHIROPRACTOR SEO: SET UP & OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE
Step 1: If you haven’t already you need to claim and optimize your Google Business Profile. If you are unsure how to do that please visit this link for a step by step guide on exactly how to do that.
Having your Google Business (GMB) profile will display critical business information such as your contact details, hours of operation, customer/patient reviews and where you are located on Google Maps.
It also gives potential clients an opportunity to learn more about you and your practice before deciding to make a booking with you.
Being active on your GMB (Google Business) profile will mean that you acknowledge and reply to any customer online reviews (good or bad) you receive which will in turn help to build trust with your current and potential clients.
If you also have multiple locations or chiropractic practices that you operate out of, Google Business profile makes it easy to manage all of the different profiles in one place rather than having to log into separate locations each time.
All in all, if you are wanting to attract local customers that are looking for a Chiropractor in Brisbane having a well optimized GMB profile is a must and will ensure you are easily found when people are trying to find you on Google Maps.
Step 2: Once you have set up and optimized your GMB profile, now it’s time to start building local links, business listings and citations. These can be from other local businesses, business directories & Seach engines such as Google & Bing, relevant social media platforms, or any particular relevant industry websites or directories, particularly for Chiropractors.
WARNING: You must ensure your NAP (Name, address and phone number) is consistent across all platforms and listings. For example, if your Chiropractic address is shop 1/23 smith st, Brisbane 4000 make sure you use this same format across all properties. Having the same address as Shop 1 number 23, Smith street, Brisbane 4000 will show an inconsistency with your NAP and will be detrimental to your local SEO results.
Step 3: Do a technical SEO Audit to ensure that there are no technical SEO errors that could be damaging your website such as:
- Crawl errors
- XML sitemap issues
- HTTP/HTTPS issues
- Meta robots noindex set
- Incorrect Rel=Canonical usage
Make sure you are using Google Search Console submit a sitemap and check if your website has any indexing or technical issues.
H1, H2, H3, H4, <title>, <meta name="description" content ="meta description"
Step 4: Optimize your on page elements (page titles, header tags (h1,h2 & h3), meta descriptions etc) to ensure that your pages can be read and understood by search engines and to make sure that your content in fact matches a searchers query.
Content Creation & Optimization
Step 5: Creating content for your chiropractic website should be an ongoing process and an integral part of your long-term strategies.
Your aim should be to provide your readers with useful information that they can actually use and positions you as the go-to expert in the Chiropractic field.
It is a good idea to have some form of email list that your readers can subscribe to, to receive regular updates from you when you post new information.
As an absolute minimum you should try and create 4 x high quality articles each and every month. Make sure your content is optimized for specific/relevant keywords to maximize your chance of being found on the serps.
In doing so you will be helping not only your SEO, and seo rankings but also with building your actual brand. So that when people think about the word “Chiropractor” or “chiropractic services” your clinic or practice is top of mind.
Which Content Is Best For Chiropractor SEO?
Start creating helpful content on your website that is suited to the demographics of your target market. Not sure what to write?
A good starting point is to try and answer some of the burning questions that your target market already has such as:
- Which chiropractic method is best?
- Should I see a chiropractor or physio?
- How often should I see a Chiropractor?
- Is Chiropractic worth it? How much do they charge?
Make as much content as you can that serves your ideal customers and that they will also find useful. With each article you create promote and share your articles across all of your relevant social channels gaining again more exposure as Brisbane’s goto Chiropractic expert.
Step 6: Promote your website and articles as much as you can building relevant follow and no follow links from other niche and industry related websites.
Now it’s time to continually be sharing and promoting your content on social media, various groups that you are a part of, and anywhere where your target customers and clients hang out. Your content should be another channel you can use to bring back targeted traffic to your website from organic sources.
Google Analytics Tracking & Reporting
With all the new organic traffic and visitors you will be getting to your website, using Google Analytics will be crucial in tracking your results from your Chiropractic SEO campaign for Chiropractors.
Using Google Analytics you will be able to see which of your content is the most popular, how long your visitors spend on each page and which pages & chiropractic keywords are maximizing traffic conversions.
You will also be able to generate custom reports which will tell you where the traffic you are getting is coming from, which devices are most popular and even which time of day they are visiting your website.
With this invaluable data at hand, you really can start to optimize your chiropractor SEO campaigns and get them really dialed in and fine-tuned.
Monitor Your SEO Progress and Results
With your new Chiropractor SEO campaign in place, it’s important to continually monitor your progress and track your search engine rankings. I recommend using 2 tools:
With both of these tools, you will have everything you need to track your rankings, traffic and success.
Now it’s over to you. I hope you got a lot of value out of this post and have the foundations on how you can start attracting chiropractic patients and clients to your practice using the search engines.
Thanks for reading,