Case Study 3
CASE STUDY 3 - LITTLE LOU BABY
Little Lou Baby approached us to help with their SEM/SMM and SEO campaigns. When we first began they were a new player in the baby product niche, but now they are well established as one of Australia’s leading brands.
Some of the keywords we wanted to target were:
All terrain pram – 210 searches per month
All terrain pram Australia – 110 searches per month
Adjustable high chair – 210 searches per month
Lightweight pram – 390 searches per month
We had to ensure that:
- Meta descriptions were correct
- Site structure was correct
- The XML site map was setup correctly
- Optimization of the Shopify website and plugins to increase the website speed and loading time
- Overall clean up/optimization of internal links and broken links.
Once the basics were carried out and a strong foundation was formed, were then able to carry out our off-page strategy and campaigns.