Case Study 3
CASE STUDY 3 - LITTLE LOU BABY
Little Lou Baby approached us to help with their SEM/SMM and SEO campaigns. When we first began they were a new player in the baby product niche, but now they are well established as one of Australia’s leading brands.
Little Lou Baby wanted to increase their online visibility and drive targeted traffic to their Shopify store.
The Keywords
Some of the keywords we wanted to target were:
All terrain pram – 210 searches per month
All terrain pram Australia – 110 searches per month
Adjustable high chair – 210 searches per month
Lightweight pram – 390 searches per month
The Campaign
We had to ensure that:
- Meta descriptions were correct
- Site structure was correct
- The XML site map was setup correctly
- Optimization of the Shopify website and plugins to increase the website speed and loading time
- Overall clean up/optimization of internal links and broken links.
Once the basics were carried out and a strong foundation was formed, were then able to carry out our off-page strategy and campaigns.
The Results
Little Lou Baby’s rankings have increased dramatically:
Little Lou Baby is currently sitting at position 1 for the search term: all terrain pram
Little Lou Baby had significant organic traffic increases and sales from the target keywords were able to rank them for.
