Case Study 1
Case Studies/ Case Study1/ Redlands Mazda
CASE STUDY 1 - REDLANDS MAZDA
Redlands Mazda is one of Brisbane’s leading Mazda dealers that specializes in selling a variety of new and used Mazda motor vehicles.
When we first started with Redlands Mazda their online visibility was really suffering and they were keen to increase their leads and sales revenue both on and offline. We helped them do that by implementing a tailored SEO strategy, which resulted in their rankings immediately improving straight out of the gate.
After exploring which keywords the client would like to target, it became apparent that they wanted to focus on dominating their local market in Brisbane.
An example of 2 of the keywords we agreed to target are:
Mazda Brisbane – 1900 searches per month
Brisbane Mazda Dealerships – 1300 searches per month
Once we had finalized the keywords we would be targeting, we then began our SEO and website audits. We discovered many errors regarding the on-page and off-page SEO but also on the technical SEO side. To accompany this there were also many website errors that we had to correct before we could really get the rankings pumpings.
Common errors included:
- duplicate content
- incorrect site structure
- incorrect use of the rel = canonical tag
- internal linking was nonexistent
Once we had fixed up all the errors and completed our on-site optimizations we then get started with our off-page strategy.