Local SEO for brisbane based businesses is all about getting the right eyes and potential customers on your website which have a desire for your products, services or what it is that you actually do.
For example it is no good if you are a car wash business located in Brisbane and getting traffic and visitors from Melbourne coming to your website. Clearly That wonldn’t work for your customer or for your local car wash business.
In order to attact local people that live in Brisbane to your website, there are few critical steps you must take to let Google know that you are infact a business located in Brisbane and that you want also want to target local people that specifically live in the same area. You do this with a local seo brisbane campaign.
We first start by setting up and optimizing your Google My Business (GMB) profile ensuring that your hours of operation, business name, address and phone number are all clearly marked, visible and accurate on Google Maps.
From there we further optimize your GMB profile (Google business listing) with relevant high quality images, business information and posts.
We then scrape the internet looking for all mentions of your business across the website and ensire your Name, address and phone number (NAP) are consistent across all propoerties. Even the smallest difference such your physical address being 1/13 smith st and unit 1 number 13 smith st can be detrimental to your local SEO brisbane results.
Local SEO Brisbane Services
The services we offer include:
Local SEO services are one of the best ways to bring potential customers to your business location and also your website using relevant keywords. With the use of Geo targeting using Google Maps,
Google is smart enough to match local businesses up with the product or services you require in your local area. Have you ever noticed that when you search “Coffee shop near me” that Google (and geo targeting) brings you the best results that are closest to your geographic location?
Local SEO: How it Works
Put simply we make it easy for local people in living in Brisbane to find you and your business.
We do this by mentioning and placing your website on relevant websites, business listings and local citations that your target audience uses.
Our aim is to get as many people in Brisbane to know about you and what it is that you do.
We have various tools and strategies that we use to enhance the results of your local seo Brisbane campaign.
Additionally, we analyze everything on your website such as – your website content identifying any content gaps that might exist, keyword analysis, link analysis, tehnical and on page SEO analysis– and use that information, along with what we know from market research, to develop an effective local SEO Brisbane strategy that will turbo charge your results.
This information truly gives us an edge that will generate real results such as an increase in foot traffic, online traffic and local online visibility.
Why is Local SEO Important?
In Brisbane alsone, everyone is looking for specific services and products. We all know exactly what we need, but more often than not, we don’t know where to find it. That’s why we grab our phone or laptop and do a quick search.
If we need a dog groomer, we’ll search “dog groomer in Brisbane.” If we’re hungry, we might look for “best pizza in Brisbane”. Both of these examples are targeted for local SEO in Brisbane. We usually want whatever is the best and closest option with the best reviews.
If you want your business to stand out as the best and closest option, then you absolutely need a local SEO Brisbane strategy in place. Otherwise, no one will know you are there, even if your website is beautiful and has the perfect sales copy and sales offer.
Is Local SEO Required?
The short answer: Yes!
The long answer: The SERP results are typically divided by 3 sections. The 1st section is digital real estate that is occupied by Google search ads and shopping ads. If it is a local keyword that is being searched the next set of results after the ads will be the google local search results AKA “map pack.” Following the Google Local results will be the organic listings which may or may not be specifically local to you.
There is a lot of digital real esate that you are competing with. But to ensure you are getting your share of the clicks, having a well optimized Google Local SEO campaign will make sure you are attracting customers that are local to you and ready to do business.