Local SEO Brisbane
Building a Local Presence
Seeing hundreds or even thousands of new visitors on your website might be giving you false hope. But so many visitors and so few sales either means you’re drawing those who aren’t local to Brisbane, Australia or your website isn’t as user-friendly as you thought.
Your best bet is to optimize your website to target the local community and interested customers. Boosting your local presence requires a bit more than just using the right keywords and capturing backlinks from other websites.
You need to know your target audience! And you need to reach them with the best local SEO Brisbane tactics.
The Best Local SEO Brisbane Strategies
Google My Business
The problem with using simple keywords for SEO is that you might be getting visitors that are way further than Brisbane, Australia. This isn’t all that useful if you only have an in-person store or business.
And attracting the wrong visitors might bump your bounce rate and lower your Google rank for certain keywords. The last thing you want is for your SEO plan to backfire and actually hurt your business instead. That’s why you leave the local SEO Brisbane tactics to the professionals.
To capture that local crowd better than your competition, your business needs to create or claim a Google My Business profile. This is a service created by Google to help users find related local businesses in specific niches. Using local SEO for Brisbane might target keywords like, “wedding photographer in Brisbane” instead of just “photographer.”
Did you know that businesses with more reviews earn greater revenue than businesses that don’t? Did you also know that a slight increase in your company’s average reviews can do wonders for generating sales?
By giving your customers a solid customer service experience, you’re much more likely to receive a good review on Google. And the higher your reviews tend to be, the greater your rank will be when searching for related services. Replying to customer reviews on Google also helps with your customer service interactions and proving your business as superior.
There’s nothing customers dislike more than not being able to get in contact with you or find your store’s location. The last thing a customer wants to do is extra legwork to find basic information. That top rank on Google means absolutely nothing if you’re accidentally sending your customers to your competitors!
You need to be sure that your NAP is accurate, which stands for name, address, and phone number. There needs to be consistency across all sources (like social media, your website, and Google My Business). The more often your business is cited accurately, the better.
Multiple Landing Pages
There’s a good chance that you’re not just targeting business in Brisbane. That means you can’t center your entire website around selling products or services in Brisbane if you also want to build a customer base in Logan City.
Multiple landing pages can help you to target different local areas without flooding your site with unnecessary keywords. You don’t want your site to look tacky and overwhelming with an influx of random keywords of different towns and cities in the area.
Instead, you want to create individual pages for all local towns and cities that you wish to target. This can also give you a little insight into where your web visitors are coming from. The more you know, the more you can optimize your site.