By Rob Whaley – Last updated January 24th 2021
Everybody knows that to be a successful business person, entrepreneur or service provider that you must have a cutting edge website.
But what does ‘having a cutting edge website’ actually mean? How do you actually create a website and make it successful?
In this guide, I am going to show you exactly what you need to do step by step, to create an amazing website in 2021 without the need to know any coding, HTML or CSS jargon.
So if you are looking to up your website game this year, you will love this guide.
Let’s jump right in!
So where do you start?
- Are you applying for a business loan and need a website to increase the perceived value of your business?
- Are you wanting to build a website for education purposes?
- Whatever your reason for having a website may be, it is critical to understand what your end goal and outcome actually is.
- So that you can remain on point and focused on the task at hand and giving your website the best chance of success.
But not many can clearly define why they do what they do.
The obvious choice here is to use money as your why or reason for doing what you do.
But you must understand that the accumulation of money is only a result.
If you focus on creating as much value and satisfaction for your customer’s or clients then it is only natural that they will be happy to reward you with their money but also naturally refer you to others.
The attainment of money is also only part of the puzzle.
What actually drives you to make money can be found by asking yourself questions such as:
What will having more more money mean to me?
will it create more time freedom?
Will it allow me to live a more luxurious lifestyle?
Will I be able to spend more time with my family & kids?
Will I be able donate money to others?
They key take away here is that the attainment of money is not actually the driving factor behind what it is that we are doing.
Finding your WHY is getting a deeper understanding of what not only motivates you but also what get’s you up out of bed each morning and drives you towards website & business success.
|Read this article on How to Develop the Marketing Strategy for Your Home Business.|
- Place: Where will customers actually purchase your products and or services? Will they physically to have a consultation with you? Or will you design an online sales funnel with a designated online checkout facility to facilitate transactions?
What is the cost of order fulfilment?
Will you have a refund policy?
- Promotion: How will you get eyeballs to your website and offers?Will you use offline marketing such as flyers & postcards to drive traffic online?Or will you solely rely on online marketing such as Google Adwords, SEO, social media advertising & PPC? Or a combination of everything?Which marketing strategies will you implement and what results to you expect from each one?
- People: Who are the people you need to ensure business success?What positions are they? (These can be receptionists, virtual assistants, sales people)What are their roles? (eg. lead generation, email outreach, generating revenue)
What level of expertise or experience should each person have?
Having explored and asking yourself these questions will put you ahead of the game when it comes to successful website design.
It is key to understand exactly what you want your website to say and what result you want to achieve before your website has began the coding stage.
|Download and fill out this Worksheet to help you define your overall marketing strategy.|
You must have a marketing plan in place before you launch your website so you are ready to begin your assault on the market from day 1.
Here are the top 10 ways people market their new website:
What costs should you expect?
1. Domain Name, Hosting & Email costs
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For further reading on hiring writers, read this article by Hubstaff.
Phase 1: Content Strategy
You need to list all your products/services, and map out how they relate to each other. This way, you can create pages and link them to each other based on their relationship.
This is where a mindmap can come in handy. It can also be helpful when sharing your brainstormed ideas with members of the team, so they can easily see the connection between ideas and topics.
You can find plenty of landing pages with a countdown timer here: https://codeless.co/countdown-landing-page/
Tell as many people as you possibly can about it.
Measuring Your Website Success
Different websites have different success metrics, especially since every business or website has a different goal.
But one thing is the same – you need to drive traffic to your website and have your audience perform a specific action (such as purchasing a product, subscribing to your newsletter or contacting your company for more information).
The most popular free tool for analyzing website success is Google Analytics.
If you haven’t installed Google Analytics in your website yet, it’s about time you do.
It’s a free tool by Google that gives you almost all information you need to track your website performance. It can even help you track your sales if you have an e-commerce site.
This video by Ranking Academy is very useful if you are unsure how to get it set up.
Installing the Google Analytics tag can be done in three easy steps:
- Create a Google Analytics account;
- Get the html code;
- Paste to the tag of your website.
And the site’s traffic will start getting recorded. If you want to be able to track custom conversions, such as sales, you would need to setup custom tracking.